On a certain day in July 2025, we held a model photo shoot in the studio for the 26SS (Spring/Summer 2026) season.

The theme for this season is "lightness and serenity." Aiming for simple and clean styling that blends naturally into everyday life, we focused on lighting and composition that would highlight the individuality of each hat.

A little behind the scenes look at the shoot

The shoot took place in a studio with a small team consisting of the model, photographer, and video creator, and proceeded carefully in a relaxed atmosphere.

A cap that stands out in the classic black and white outfit

The first style is a simple combination of a black shirt and white pants, paired with a beige newsboy cap. Though basic, the shape and color of the cap really stand out.

Natural one-tone outfit with boater hat

Next up is a clean outfit of a white T-shirt and white pants, topped off with a straw boater. It creates a sharp look with a relaxed, summery feel.

Enjoy the season with a resort shirt and boater hat

Lastly, we have a relaxed style combining an orange resort shirt with a boater hat. It's casual, yet exudes a mature, relaxed look.

26SS items will be released in the future

All of the products photographed this time are scheduled to be released and sold next spring as part of the Spring/Summer 2026 collection. Details such as the season's theme and material selection will be revealed little by little on future blogs and social media, so be sure to check them out.