About ReqHatter
A hat you can wear for years, never getting tired of.
ReqHatter is a hat brand that launched on March 1, 2023.
What we aim for is not a hat that chases trends.
the kind of hat you’ll naturally reach for every day, and still want to keep wearing faithfully in 5 years, 10 years from now.
ReqHatter was born from this wish to deliver such a hat that you can have a long relationship with.
Brand Story
I was born and raised on an island in Nagasaki Prefecture.
When I was a high school student, my greatest pleasure was taking a ferry to go shopping in Fukuoka during long vacations.
More than 20 years ago, when vintage clothing and street fashion were coloring the city.
Inspired by people who enjoyed unique fashion, I was also wandering around vintage stores obsessively.
One such day, I came across a bright red college-logo cap.
Just by wearing that hat, I strangely gained confidence, and before I knew it, it had become something I wore every day.
Looking back now, that hat wasn’t just a fashion item.
For me, it was an indispensable part of daily life.
That experience led to,
“Someday, I want to make a hat that becomes an indispensable part of someone else’s life too.”
that wish.
Not just chasing trends, but delivering a hat that naturally fits into your usual style, and that you’ll want to pick up again and again.
ReqHatter is the brand that turned that wish into reality.
The Meaning Behind the Brand Name
“Req” comes from the word Required (essential, indispensable).
What we aim for isn’t just selling hats.
Wearing your favorite hat lets you feel a little more confident, makes looking forward to going out, and makes everyday life a little richer.
We want to deliver hats that become that kind of presence.
The name ReqHatter carries,
“We want it to become a hat that’s indispensable to someone’s daily life.”
that wish.
Simple × High Quality
A truly good design doesn’t follow trends.
At ReqHatter, we don’t add extra decorations; we pursue beautiful silhouettes and comfortable wear.
What we value is,
- Design that can be loved for years
- Comfortable fit
- Quality that pays attention to every detail
- Ease of use that makes you naturally reach for it every day
We aim to create hats that you can love and wear without ever getting tired of, no matter how many years pass.
Value in Long-Term Use
We don’t make products based on mass production and mass consumption;
“Cherish what you truly love, and use it for a long time.”
We value this way of thinking.
The texture and memories that come from using it for years are also unique charms of that hat alone.
We want you to enjoy not just the beauty of the new product, but also the value that grows over time.
Responsibility for Manufacturing
Making hats isn’t something that can be done alone.
The people who plan, the craftspeople who manufacture, the factories that make materials, and those who support logistics.
The thoughts of many people come together to complete one hat.
That’s why ReqHatter wants to be a brand that values not just customers, but everyone involved in making products.
And we will continue to make products that are loved for a long time, while also considering the future environment.
To the World
ReqHatter is a brand born in Japan.
What we want to deliver isn’t the hat itself.
The confidence and comfort that comes from picking up that hat,
and the joy of wanting to keep wearing it for a long time.
A brand that crosses borders and cultures, and accompanies people’s daily lives around the world.
ReqHatter aims for that kind of future.
Our Promise
We will continue to,
Not trends, but value.
Not temporary, but something loved for a long time.
And,
We will continue to deliver hats that are indispensable to someone’s daily life.